PUBLIC GOODS [2022 + 2023]
ART DIRECTION
Concept
On Set
PHOTOGRAPHY
Shot List Creation
Creative Production
Public Goods came to us with a need: how can they cohesively show a wide array of products in an environment that customers will find... relatable and inspiring? We teamed up with their Creative Director to develop a creative and art direction that felt authentic to their brand while showing each product in a considered way. The goal was to showcase the products with a refined minimalism, adding richness to their digitally-focused brand.
TEAM
Creative Director, Ben Vrazo
Photographer, Jordan Vouga [WAS]
Art Director, Ciara Petruna [WAS]
Prop Stylist, Kate Leonard
Digital Tech, Andrew Williams [WAS]
Digital Tech, Evan Perkins
Lighting Designer, Tom Leduc
PUBLIC GOODS [2022 + 2023]
ART DIRECTION
Concept
On Set
PHOTOGRAPHY
Shot List Creation
Creative Production
Public Goods came to us with a need: how can they cohesively show a wide array of products in an environment that customers will find... relatable and inspiring? We teamed up with their Creative Director to develop a creative and art direction that felt authentic to their brand while showing each product in a considered way. The goal was to showcase the products with a refined minimalism, adding richness to their digitally-focused brand.
TEAM
Creative Director, Ben Vrazo
Photographer, Jordan Vouga [WAS]
Art Director, Ciara Petruna [WAS]
Prop Stylist, Kate Leonard
Digital Tech, Andrew Williams [WAS]
Digital Tech, Evan Perkins
Lighting Designer, Tom Leduc
