[Art Direction, Photography]

Public Goods came to us with a need. How can they cohesively show a wide array of products in a home that relates to their customer? We teamed up with their Creative Director to develop a creative direction and art direction that felt authentic to their brand while showing each product in a considered way. The goal was to showcase the products without over-styling anything. Real products in real homes.

Creative Direction: Ben Vrazo (Public Goods)
Photography: Jordan Vouga (Well Advised Studio)
Art Direction: Ciara Petruna (Well Advised Studio)
Lighting Tech: Tom Leduc
Stylist: Kate Leonard
Stylist Assistant: Andy Schwartz
Digital Tech 1: Andrew Willaims
Digital Tech 2: Evan Perkins
Production Assistant: Natalie Zurawin
Photo Assistant: Derek Smith
Client: Public Goods