LULULEMON [2021]
DESIGN DIRECTION
Packaging Design
Information Design
Working alongside a small design at Droga5, we conceived and designed the first-ever shoe box and packaging system for Lululmemon’s new footwear collection, Feel. The brief was to create the evergreen shoebox for every shoe Lululemon puts out for the next 20 years. They wanted a simplistic solution that felt timeless yet contemporary, becoming an iconic piece for the brand.
TEAM
Design Director, Nate Scott
Designer, Sunny Lee
Agency, Droga5
LULULEMON [2021]
DESIGN DIRECTION
Packaging Design
Information Design
Working alongside a small design at Droga5, we conceived and designed the first-ever shoe box and packaging system for Lululmemon’s new footwear collection, Feel. The brief was to create the evergreen shoebox for every shoe Lululemon puts out for the next 20 years. They wanted a simplistic solution that felt timeless yet contemporary, becoming an iconic piece for the brand.
TEAM
Design Director, Nate Scott
Designer, Sunny Lee
Agency, Droga5